The first thing you need to understand are the words page rank. When someone is talking to you about page rank they are referring to how their website is listed when someone enters a phrase into the search engine. For example if someone is looking for novels for young adult they will probably enter a search phrase like young adult authors. The first name that might pop up in the ranking is Anthony S. Squid. In this situation, Mr. Squid has a better page rank than Susan B Marlin who is ranked number five. Your goal as a website owner is to have a high enough page ranking that you are on the first page and preferably one of the first three website listed.

One of the best ways to make sure that you have a great page ranking is to make sure that you are linked with several other sites. One of the best ways to do this is by allowing the other sites free publication of your website content. In exchange for the content they provide a link to your website. The more websites that are linked back to you, the higher your overall page rank will be.

What you should not do is put your link on something that Google calls a link farm, websites that are virtually nothing but links that website designers have been using to improve their page ranking. This means that you have to make sure that whenever you link to another website that they on lave a few links. The idea is that if a website is not chock full of links than the links they do have are high quality and relevant. Google will penalize you for aligning yourself with a link farm. Make sure that you are only linking yourself with websites that are full of relevant material.

While you are thinking about link, you should think about the page rank of the site you have linked to. Google's WebCrawler's are looking for websites that are linked to other websites that have page ranking of four. Google ranks sites with links to high ranking links considerably higher than websites that are linked to websites that have a page ranking of an eight.

When you are using links to improve your page rank, you need to be patient. Google isn't constantly updating their page rank, the updates usually happen when updates have been installed. The important thing to remember about Google's PageRanking system is that it can take some time before you will have that coveted top ranked position.

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